Business View Magazine - Sept 2023

98 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 “Our natural, certified organic diet is specifically formulated for our fish. We know what’s best for the salmon to live a long healthy life without the need for pesticides or antibiotics. Our salmon are what they eat and so are we.” He points out that sustainable, fresh Atlantic salmon from Superior Fresh is free of contaminants such as heavy metals, PCBs, and pesticides, which are commonly found in other salmon. Feeding the fish an ideal diet also ensures a healthy product for the consumer, with omega three fatty acids that are double those of any other farmed salmon on the market. He boasts, “To us, food is medicine and Atlantic Salmon is a superfood. There’s a lot of negative chatter, about farm-raised fish and the health benefits. In some circumstances there are issues, but not all farms are created equal by any means. We want to help change that narrative by producing what should be considered pharmaceutical-grade salmon.” The same thought process is applied on the greenhouse side, with ideal conditions created through a fully controlled and automated environment. The farm carries organic certification, which Brandon admits is not an easy feat in a controlled setting, and the greenhouse offers a high standard of food safety. “We have an SQF food safety audit every year. We just wrapped that up, and we again received an excellent rating for our food safety standards. With all that being said, it’s really about having good, healthy food at the end of the day, and we pride ourselves on that.” Innovative Products and Distribution As far as sales and distribution, Superior Fresh sells fish to processors in the Midwest and the East Coast of the United States. Their products are also available in the fresh seafood section of several retail locations. Single-serving portions have recently been introduced as well, with seasoned options including Blackened, Cajun, Smoky Barbecue, Sweet Pepper, and Jamaican Jerk. Sold as a frozen product in 10k packages split into