Business View Magazine - Sept 2023

97 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 SUPERIOR FRESH Bringing Healthy Atlantic Salmon and Greens to Your Plate Farmer and President Brandon Gottsacker explains, “It’s an aquaponics facility, we utilize the nutrients from our aquaculture facility to grow organic leafy green vegetables in hydroponic systems, giving us the ability to conserve and reuse water over and over again, limiting our water footprint. This technology gives us the ability to locate these farms close to the market, away from the ocean, in particular for the Atlantic salmon, and away from other environmentally concerning areas. We are growing Atlantic salmon in a controlled environment right here in the Midwest.” With thoughtfully designed facilities, Superior Fresh can manipulate the environment, creating ideal conditions for both the fish and the greens. “For example, we control all our water inputs, using perfect quality Wisconsin groundwater,” Brandon elaborates.