Business View Magazine - Sept 2023

82 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 or they are selling side events to introduce institutions to investment opportunities.” “ We can do all of those, and I think it’s because of this ability for us to create content both digitally and in person that covers a wide-ranging amount of topics that all lead to how to run a healthy business and operate it efficiently,”he concludes. “I think it’s what makes Benzinga unique in the event space,” he notes, “with that idea that Javier just went through. We are an industry event with a business and financial throughline. Thinking of it in that manner, our peers are either events that are meant to introduce brands and retailers, or they are events meant to introduce hydroponics companies and services to operators,