Business View Magazine - Sept 2023

80 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 not a range of topics are much more equipped to address these topics and analyze them and present them in ways that are easily digestible for the mainstream audiences because they understand the nuances of a specific topic. They can put them in layman’s terms for everyone to understand for it to be accessible to everyone.” Hasse is much lauded and recognized for his efforts. High Times magazine has hailed him as one of the industry’s top 100 movers and shakers, citing his efforts in 2021 alone. Having a positive mandate Hasse also points out that it was about nine years ago that he started the editorial department for cannabis at Benzinga. Its mandate has always been to keep biases just as low as possible. That is how Benzinga’s people have built the name: by covering everything and everyone, as Hasse points out. “We don’t pass judgment,” he reveals. “We try to cover every last piece of news that is out there. Why? Because the mainstream media won’t, and when they do, they will always introduce this giggle factor. The pun. The unnecessary kind of funny approach to this business as if it were a novelty: ‘Oh, ha-ha! They’re talking about pot!’ We always treated this as: ‘This is cannabis. This is something that affects people’s lives, their health, and their freedom. There are people in prison for this. Some people are trying to run businesses. People are investing in this,’ so this is a topic that needs to be treated like any other topic out there. We try and cover everything, and I think that’s how we built such a big reputation.” Hasse continues that Benzinga