Business View Magazine - Sept 2023

77 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 are waiting for that to sell their shares and get out. It’s going to be a tumultuous time once something does happen federally.” In these uncertain economic times, getting financially creative is a must, and Benzinga can help investors do that, regarding everyday operations, as Lane informs. “We offer private equity funds,” he says. “We offer hedge funds. We offer family offices and credit investors to get up on our stage and speak.” Following the aforesaid public panel events with well-known advocates of cannabis use, financial wizards, and other such experts, Benzinga offers post-event content for everyone to see, as Lane points out. “That’s something that Benzinga does that a lot of our peers in the space do not: we offer their content afterward,” he says. “However, we are a publisher. We are a content engine. We want this content out there. We want our speakers to have their voices heard. We want our entire readership to be able to benefit from this, so all of this is recorded. It’s embedded into articles by Javier and his team, and then we also will create content with our writers leading up to the event about the panels as well as post-event and what these panelists said.” Cannabis and cash-conscious content A seasoned veteran of the industry, Hasse looks eagerly to the months ahead. “I’ve been active in the cannabis business and finance space and working in this space for 10 years,” he says. “As you might imagine, I’ve been to hundreds of events. I coordinate mostly the content side of stuff. Editorial content. Written content. Video content. I do this daily, but then there is the events scene that works on the event itself. I tend to show up, and I’m always very impressed. This is the feedback I get from people. This is the best event to do business.” BENZ INGA Heading into such events, as Hasse points out, the Benzinga team does produce a lot of content, highlighting the speakers and highlighting the industry trends that its people will be discussing in depth at the event. The team also closely covers the event itself. As the hotter topics are discussed, Benzinga staffers cover those in real-time. Over several weeks that follow the event, they publish many