Business View Magazine - Sept 2023

76 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 virtual (Internet-based). We came back to in- person at the end of 2021. This will be our fifth event coming up at the end of September since COVID. These are events that are meant to offer the best, the newest, the emerging, the most fun, and the most effective opportunities in the cannabis industry to our investor audience, both retail as well as institutional.” The events also work well to connect people in partnerships. It would seem they’re very popular, as one in Miami in April attracted some 3,000 attendees. “Operationally,” says Hasse, “we are a content engine. We are a connector. Those are the two pillars that this event stands on.” Lane says cannabis investors are looking for hope. “It has been hard for current investors,” he says. “Many have gotten out of cannabis. Many are waiting for another fundamental occurrence on the federal level to get back in, and many