Business View Magazine - Sept 2023

workbook with resources and benchmarking targets. “Last year,” Collins proudly shares, “over 80% of California wines were produced in a certified sustainable California winery.” The impressive figure underscores the industry’s commitment. “The California winegrape industry is deeply focused on sustainability and innovation,” Collins emphasizes. “For the winegrape grower, it’s about sustaining the land they farm and their company. This program has empowered growers to set benchmarks and goals, ensuring a brighter, more sustainable future for the industry.” Strengthening Community Bonds: CAWG’s Commitment to Engagement and Legacy Collins also shares the heart of CAWG’s community engagement, emphasizing the association’s commitment to the winegrape community. “Part of the California Sustainable Winegrowing Alliance and being Certified California Sustainable focuses on community engagement,” she explains. “A piece of the certification entails a strong focus on community engagement and contributions to their local communities.” In a significant move to support the community, CAWG launched a foundation in 1998. “The primary focus of the CAWG foundation is to provide scholarships for the children of farm worker employees,” Collins shares. Recognizing the invaluable contributions of farm workers to the winegrape industry, the CAWG Foundation has since awarded over $600,000 in scholarships, enabling these students to pursue higher education. While CAWG represents the entire state, Collins acknowledges the pivotal role of regional winegrape associations in areas like Napa, Sonoma, Lodi, Paso Robles, Lake, Mendocino, Santa Barbara, and Temecula. Collins notes, “These associations contribute to the overall success and sustainability of the wine industry, while also promoting the unique characteristics in their regions and the growers and community in which they represent.” The association’s legacy also speaks for itself. “In 2024, CAWG will be celebrating 50 years,” Collins proudly announces. “It’s a huge CAL I FORNIA ASSOCIAT ION OF WINEGRAPE GROWERS (CAWG)