Business View Magazine - Sept 2023

67 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 GOLDEN GRAPES: CAWG’S HALF-CENT LEGACY IN THE WINEGRAPE INDUST n the heart of Sacramento, California, the California Association of Winegrape Growers (CAWG) is a glowing example of the enduring spirit and unity of winegrape growers across the state. Founded in 1974 by a visionary group of growers, CAWG emerged as a beacon for the entire winegrape industry, providing a unified voice and ensuring that the interests of every grower were heard and protected. Today, nearly 50 years later, CAWG’s mission remains unwavering: to protect and promote the interests of California winegrape growers. With a vision that emphasizes the winegrowing industry’s long-term success, CAWG is dedicated to advancing sound public policies and fostering an understanding of winegrape growers’ invaluable contributions to the economy, environment, and the vibrant communities of California. I Navigating challenges and celebrating milestones, the California Association of Winegrape Growers shows resilience and innovation 50 years strong