Business View Magazine - Sept 2023

215 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 or AT&T or wherever it might be,” says Beach. “It provides greater success, better utilization, better access to a vast candidate base that has not been accessed before. That is what is exciting to our clients, as well as to the individuals that want to be network leads and participate.” A proof of concept conducted through an existing client yielded significant success for the Jobvious model, and an additional benefit emerged, showing that referrals made through the platform inherently enhance retention. This is particularly timely given the transient nature of today’s workforce and the rapid surge in contingent labor utilization. Beach points out that current estimates suggest that around 40% of the workforce operates as contingent, with projections indicating a potential increase to 50% by 2025. This shift is attributed to employers displaying reduced interest in permanent employees due to the associated commitments and liabilities. “The trend is moving in that direction, and it’s several $100 billion spent just in North America. I estimated that if we captured 5% of the business, that we would be a $20 billion company,” he says. Launching the Platform The Jobvious launch strategy is dynamic. A soft launch is set, inviting those who are already on the waiting list to experience the fully functional app. This list is available through the website, www.itsjobvious.com , and through the company’s social media platforms. “We have a list of 1000s of 1000s of people that are already on that waiting list, and they will be on this first round in different geographic locations across the country,” says CMO Syama Reyes. Feedback from these early believers is crucial to this stage of the launch. JOBVIOUS