Business View Magazine - Sept 2023

172 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 than 80 percent of these products that are consumed in North America in our factory in Massachusetts,” Harper points out. He continues that Lenze staffers are now spread out from coast to coast. There are offices in Los Angeles, Chicago, Atlanta, and Detroit, as well as in Massachusetts of course. Recent expansions include a larger staff in Canada and a move into Mexico not long ago. Begun two decades ago, Lenze’s ongoing expansion efforts show no end in sight. Whilst of course, the North American operations maintain close ties with their German parent company, they are, Harper notes, mostly independent. Marketing in motion As is the case with all successful companies, Lenze boasts an outstanding marketing wing that supports its global brand recognition. This involves, in part, trade shows and marketing content in North America. The marketing team ensures that Lenze’s global brand is properly exploited, but it also puts an American spin on it. The stateside version of the company maintains close ties with its sister manufacturing operations in Switzerland and Germany, as Harper points out. Shared technology and cutting-edge manufacturing practices make all the difference in Lenze’s success story. Also in the Uxbridge HQ are the human resources and finance departments, as well as the company’s customer support organization. As well, there are the technical, repair, and field-service departments, as Harper reveals. “We support the customer’s journey from beginning to end,” he adds. “We are a complete, cohesive organization, with a lot of strong interdependencies that we take advantage of. This results in high efficiency.” Harper says the company’s future is a bright one. Anticipating new industry directions and staying ahead of the competition curve, the company is incorporating AI and paying special attention