Business View Magazine - Sept 2023

165 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 INTELL I TRAK Regarding automation in the facility, Robertson explains that they automated their workflow and reduced paper usage. Now, tasks that used to involve manual paperwork are streamlined through automation and digital dashboards. This has provided real-time visibility into the status of processes and has significantly increased overall efficiency. Additionally, they invested in higher-capacity and higher-quality capital equipment, including a fiber laser upgrade and CNC machines. This investment allows them to handle more production in-house, providing more control over their manufacturing processes and helping them cope with supply chain and vendor challenges. Embracing Emerging Industry Trends On the subject of industry trends, Robertson conveys that on the automotive side, there has been a big push toward the EV market. Unlike the traditional five-year development timeline for automotive launches, companies are working to compress it to one or two years to seize the market share for EVs. “That’s where quick deliveries and standard configurations of systems have allowed us to jump in. In the EV world right now, everybody is pushing to get systems up and running and get products out the door. So that’s been very advantageous for us,” Robertson says. He shares that another emerging market for IntelliTrak over the past five years is industrial finishing, particularly in the realm of heavy, large products such as tractor-trailers or smaller trailers. Their product line is well-suited to this sector, as they offer heavy-duty equipment like boom lifts, cranes, and trucks, facilitating efficient processes for applying high- quality finishes to long parts.