Business View Magazine - Sept 2023

164 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 mentions that IntelliTrak traditionally relied on trade shows to generate leads, but the pandemic led to the temporary suspension of many such events. “So, we had to find some alternative methods,” he relays. “We stepped up our advertising on the Internet. We stepped up our opportunities for social media on LinkedIn and various platforms like that.” While they haven’t returned to trade shows yet, they carefully evaluate the cost-benefit ratio of participating in these events compared to the leads generated and current business prospects. Currently, their reputation in the marketplace is strong, and word-of-mouth recommendations are contributing significantly to their success, with others recognizing what IntelliTrak can offer to businesses. “I think our name is very favorable in the marketplace, and they’re spreading the goodwill of what IntelliTrak can do for other companies,” Owens asserts. Growth, Automation, and Supply Change Issues In response to the growth of the company, and to match the increased volumes, IntelliTrak has expanded its facility and increased on- hand inventory to combat supply chain issues. They recognized the need for better inventory management and implemented a new business system over the past year. This system, launched in April, has provided tools for managing inventory, production, routing, and workflow definition, resulting in visible improvements in inventory management, manufacturing, and shipping logistics. “Sales is still not as automated, we can probably do a little bit better there,” Robertson acknowledges. “But we’ve been fortunate that our customers are becoming repeat customers. They’re multiple facility folks and when we are successful in one of them, it sort of spreads into the others. We have had more repeat customers because of the success of applications that we’ve done.” Finishing system for forklift components