Business View Magazine - Sept 2023

162 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 “When employees were being incentivized to stay at home, businesses that were counting on that labor to get production accomplished were struggling and having to pay more to keep people employed,” Robertson maintains. “They were trying to find alternatives for a more reliable process. Conveyors, overhead conveyors, automation, and robotics, have become the solution for a lot of those challenges.” Regarding ongoing projects, Business Development Manager Justin Hamilton explains, “We cut our teeth in the automotive market, and that has stayed high on our saturation list of what industry we’re playing in.” In addition to automotive, the finishing industry, particularly in the context of paint applications, has experienced significant growth in recent years. IntelliTrak has forged partnerships within this sector, and it has grown to become another substantial segment for the company. Most recently, there has been a focus on the emerging vertical farming industry, which is still in its early stages. Hamilton says companies are striving to establish efficiency and cost-effectiveness as they compete to be pioneers in this innovative field. He admits that exploring this realm and working with these companies to help them achieve their goals has been an interesting journey so far. IntelliTrak’s Growth and Performance Sales Manager, Don Owens reflects on IntelliTrak’s recent performance, noting that they’ve consistently achieved impressive results over the past few years. Their revenue has shown substantial growth, reaching 20% to 30% since the onset of the pandemic. As far as the reason for this growth, he maintains, “I think the opportunities that have been presented to us for automation have gone in our favor, especially with the product lines that we offer, and the capabilities that we have.” In terms of their sales approach, Owens themselves to our customers, and that has helped snowball us into bigger and better projects. Our network is growing, people are seeing the success, and we’re able to demonstrate that ROI to so many others because of what we’ve done so far.” He suggests that the tight labor market has had a notable impact on the investment in process automation. For instance, instead of relying on forklift drivers to transport goods from point A to point B, companies have opted to implement conveyor systems. Vertical Farming System