Business View Magazine - Sept 2023

121 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 USA INSULAT ION working directly with homeowners. Franchisees also spend their time building their businesses by networking with various audiences, including real estate professionals and home inspectors, and engaging in community events and home shows to build local awareness and generate referrals. Opportunities on the Horizon While USA Insulation predominantly serves residential clients, its benefits extend to commercial buildings as well. The company aims to expand its presence in the commercial sector while maintaining its strong foothold in insulating older homes. Looking ahead, USA Insulation plans to continue its unwavering commitment to excellence and customer education. “Educating the potential customer is a huge opportunity.” Bender says. “Marketing and advertising are a big part of this brand. We advertise on the