Business View Magazine - Sept 2023

120 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 USA INSULAT ION Ron Bender, the Vice President of Franchise Development for Threshold Brands, takes us on a journey through the world of USA Insulation and its associated family of franchises. USA Insulation’s core focus lies in re-insulating older homes, a service that significantly enhances comfort and delivers substantial utility savings. Older homes, built before the early ‘90s when federal insulation requirements were absent, tend to leak energy through walls, making them uncomfortable living spaces. Notably, about 85% of a home’s energy loss occurs through its walls, highlighting the importance of proper insulation. The company’s proprietary USA Premium Injection Foam® reaches deep into walls, filling every cavity, and acts as a fire retardant, noise reducer, and pest deterrent. “It all serves to create a high level of satisfaction, for both customers and the franchise owners alike,” Bender points out. Daily Operations Daily operations for USA Insulation encompass two primary facets: sales and installation. Sales personnel engage directly with homeowners, while installation teams, typically composed of three individuals operating from fully-equipped trucks, execute the insulation work, often in a single day. “Depending on the size of the franchise,” says Bender “it is sometimes just one person doing the sales. It can even be the franchise owner.” However, he adds, in many cases as franchisees scale, they employ several salespeople who are out in the community