Business View Magazine - Sept 2023

110 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 “If your blinds aren’t becoming to you, they should be coming to us!” Kris jokes. “That’s the jam.” Yet of course, behind the punning humor is a very serious point. As he adds, your windows set the tone for your entire home. All of Bloomin’ Blinds’ custom window blinds, shades, shutters, and draperies are made by top manufacturers to guarantee you get a beautiful final product. Whether you’re an interior decorator or a dedicated housewife who wants her family’s home to look its best, the good folks at Bloomin’ Blinds realize that good form is important. However, it’s the function, says Kris, that comes first. “That,” he says, “and meeting our customers’ needs. As a family-based and family-centered company, we understand the importance of values and integrity in what we do. We put our customers first and prioritize service.” With design following form and price following design, it all works out in the best interests of Bloomin’ Blinds’ informed customers, says Kris. “That way,” he adds, “we pretty much guarantee that our customers avoid buyer’s remorse. We meet them where they need to be.” The un-contractor Kris adds that Bloomin’ Blinds is one of America’s fastest-growing window-covering companies. How do you explain that level of success? Simple, says Kris: customer commitment. “Since day one,” he emphasizes, “we’ve worked hard to ensure that our customers always come away from a visit with Bloomin’ Blinds content and that they’re satisfied. We are here to make sure your questions are answered and your blind repair, sales, and/ or installation needs are fully taken care of. That is our promise to our customers.” Kelsey shares his younger brother’s assessment. when he worked as its first-ever field tech. As Kris reveals, it’s that family approach— treating all of its franchise team members like one big family—that has helped Bloomin’ Blinds take off as a runaway success. “That terminology matters,” he says of the word, “family,” adding, “It’s important to say that out loud. We’re all working with each other, and no unit holds a commitment more tightly together than a loving family. That’s the glue that holds us together: three brothers leaning on each other like a pyramid or three rifles stacked together. If one of them is moved, they all fall. That’s how we approach it; that and growth and people have been receptive to it.” Today, Bloomin’ Blinds brings in nearly $3 million in annual revenue. Kris serves the company’s franchisees through growth and business development coaching, and he takes great pride in fostering owners’ abilities to become self-aware business operators.