Business View Magazine | September 2022

97 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 9 THERMALWOOD CANADA INC . Zealand or England.” ThermalWood Canada’s fourth revenue stream comes from manufacturing components for the music industry, including guitar necks, fretboards, bodies, tops, sides, stave drums, and wooden flutes. The company is currently working on a new product to replace ebony wood. A long-time music industry favorite, ebony wood has recently fallen out of favor due to its protected status and all the licensing and compliance paperwork required to work with it. “So we’ve created Obsidian Ebony, a real wood alternative made from thermally modified maple or birch that we infuse with resins and dyes to get the right color,” says Lennon. “Once cured, it has the same density, tone, and stability as that of ebony wood.” ThermalWood Canada has been working on Obsidian Ebony for the last five years and Although musical instruments are currently one of the primary growth drivers for the company, Lennon explains that its revenue streams are divided into four areas. “The first stream is residential and commercial products like decking, siding, flooring, and any other place with wood covering,” he says. “The second revenue stream is doors and outdoor furniture. We work with manufacturers who provide us with component designs, which we manufacture and ship whenever they send a purchase order.” The company’s third revenue stream comes from custom treatment orders. Lennon reports that companies will send them wood to thermally modify and ship back. “Most times, we are not sure what they are building with the wood,” he says. “They will send us several pallets, up to containers full, of wood that we’ll treat, repackage, and send back to them. Sometimes the wood will end up as far away as New Pierre Friolet, Partner Bob Lennon, Partner