Business View Magazine | September 2022

96 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 9 T he City of Bathurst is a scenic town of just under 15,000 people, tucked away in Northern New Brunswick at the estuary of the Nepisiguit River. Operating from its Bathurst headquarters is a pleasure for ThermalWoodCanada Inc., a company that offers high-quality thermally modified wood products for a wide range of outdoor applications like decking, siding, and outdoor furniture, and indoor applications like furniture, paneling, flooring, and musical instrument components. According to the International ThermoWood Association, headquartered in Helsinki, Finland, thermal modification is a ‘heat treatment’ technique that improves the wood’s technical properties, making it non-toxic, dimensionally stable, resistant to decay, and resin free. ThermalWood Canada is one of a handful of companies in North America that produces thermally treated wood and has been doing so for the last 14 years. With the emergence of the pandemic and subsequent stay- home orders, the company experienced tremendous growth from one of its core product lines – guitar necks made from thermally treated wood. “One of the largest guitar companies in the world reported that at the height of COVID, 16 million people picked up a guitar for the first time,” says Bob Lennon, Partner at ThermalWood Canada. “Another major company confirmed this, noting that their backorder timeline has climbed from three months to 17 months, signaling tremendous demand for guitars and the products we produce.” alWood nada Inc. g music and more