Business View Magazine | September 2022

173 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 9 know makes a big impact for food waste,” Medina exclaims. The Miami Beach Convention Center currently has 74 events booked through 2022, with some of the biggest meetings, conventions, and tradeshows in the U.S. taking place under its roof. The MBCC’s marquee event, Art Basel Miami Beach, will celebrate its 20th year at the center. Supercon was held in July, which brought in the best voice actors, celebrities, and creatives from anime, comics, and gaming. The MBCC also hosted the first ViVe conference back in March, which was a combination of health and tech. In April, Bitcoin Media 2022 held a four-day extravaganza that took place across the entire MBCC campus. “There was the tradeshow, the convention, meetings, special events, a festival, concerts, and comedy shows,” Peterson recalls. “Over that four-day event we had a very intense buildout in executing the event and we are very proud of what we were able to accomplish with our client as well as the City of Miami Beach.” The biggest MBCC event is the Discover Boating Miami International Boat Show. “This is the largest international yacht and boat show on the planet,” Peterson says. “It’s not only fully activated the Convention Center, and its campus, but there were several other major activations in Miami. So its footprint was in the top five largest events in the United States.” The addition of a new 800-room Grand Hyatt attached to the MBCC will set the venue apart even more. Designed by Arquitectonica, the hotel will include 48 suites, 100,000 square-feet of additional event space, five food and beverage outlets, a gym, two pools, and a members-only club lounge. It’s set to open in 2025. “Offering the best of luxury, location and convenience, this lifestyle property will connect directly via a skybridge to the Convention Center and put attendees and event planners right in the heart of our City Center District,” Peterson notes. “Adjacent to the Fillmore Theater and across the street from the New World Center, the new hotel is also within easy walking distance of delectable fine dining and shopping on iconic Lincoln Road, the Miami Beach Botanical Garden the stylish Art Deco surroundings, a golf course and of course our amazing beaches.” And it’s not going to end there. The MBCC teams are constantly striving to make the Miami Beach Convention Center experience even greater for visitors, attendees and event planners. “I think there is massive opportunity here,” Peterson exclaims. “On a daily basis we are closely working with the City of Miami Beach, the Greater Miami Convention and Visitors’ Bureau, and the entire hospitality community to really bring it to the next level. It all starts with the center. We are truly at the center of gravity.” Trade Shows • Conventions • Special Events edlen.com miami@edlen.com | 305.623.5335 MI AMI BEACH CONVENT ION CENTER