Business View Magazine | September 2022

146 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 9 with the entire development and increase tourist and business interest as a result. “In 2018, we started the marketing discussions and that was the creation of Bayfront Landing,” Pine says. “This area grew to the point where we felt it deserved the name, in and of itself. We used to say things like complex and campus and we really wanted a name that we could go out and send outside of the area to be able to promote this, similar to the National Harbor development near Washington, D.C. Tungsten Creative has worked with our organization on several projects and assisted us in creating the name, logo, and tagline for Bayfront Landing.” The marketing blitz for what is now called Bayfront Landing, however, was derailed during 2020 due to COVID-19 and the associated lockdowns resulting from it. With business and leisure numbers now up at encouraging levels and the worst of the pandemic likely behind us,