Business View Magazine | September 2022

137 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 9 Sports Events and Tourism Association Innovation and Action E stablished in 1992, the National Association of Sports Commissions, today, dba Sports Events and Tourism Association (Sports ETA), has made it their mission to deliver education, networking, event management, and marketing information to each of their 700 organizations and 2,500 members, consisting of a wide array of sports events and tourism professionals. With membership available to destinations, sports facilities, rights holders, and industry partners, all organization employees are part of the association – making the networking opportunities an extremely valuable benefit. As a non-profit organization, Sports ETA is a vital resource for sports commissions, sports destinations, sports event owners, and industry partners throughout the United States. Sports ETA was started in 1992, initially as a handful of Sports Commissions and a few event owners operating as the National Association of Sports Commissions a non-profit organization providing information and resources for the emerging sports tourism industry. Today’s President and CEO of Sports ETA, Al Kidd, shares, “The sole purpose at that time, was to bridge a relationship AT A GLANCE SPORTS EVENTS AND TOURISM ASSOCIATION (SPORTS ETA) WHAT: A 2,500-member association representing the sports tourism industry WHERE: Cincinnati, Ohio WEBSITE: