Business View Magazine | Volume 8, Issue 9

79 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 9 Financed by 425.709.5500 | watrust.com 21-WWACB-202496 RP I only what’s needed, when it’s needed, where it’s needed, really reduces the carbon footprint. We are elevating sustainability inside of our organization as well. Our goal is to be carbon positive by 2030 – I said 2028, and everyone said, just go with 2030.” In the immediate future, Bellamy sees a shift back to business applications, and a continued focus on the consumer intent side. As people return to their workplaces, and get back into the world, he expects to see a return to trade shows and in-person business events, noting, “We are really focusing our coming year on bringing the company together into a single ecommerce leader, as well as focusing on expanding our footprint in business intent and in the wedding applications, because as you can imagine, there’s a lot of pent-up demand on the wedding side as well.” Looking ahead a little further, Bellamy adds, “I think the future of this industry is incredibly bright, as we see these trends of entrepreneurship and personalization coming together, combined with ecommerce. Watching people being able to create, to leverage their creative capabilities to publish a book, it is a great time to be doing that.”