Business View Magazine | Volume 8, Issue 9

26 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 9 society. I built Laricy around that. So luckily for us, we didn’t have to change much. And we know both our domestic and international buyers appreciate our level of expertise and experience. BVM: In 2019, you were building the Laricy Luxury division but also diversifying with $150,000 buyers and $10 million buyers. Is that still the case? Laricy: Yes, we’re completely diversified. That’s why, when the pandemic first hit and the high- end market of our realty was absolutely dead, we crushed it. Last year, in 2020, we still closed over $200 million. That was our best year of all time. This year, we’ve been a hard core buyers’ market and we’re on pace to do $300 million. If you diversify your portfolio, you’ll never be left empty handed when different segments of the market shift. We have a lean team of 10 members. That’s it. They have a strong mentality, great work ethic, infusion of activity into our city, and I expect it to start in Q4. BVM: Do international investors care whether they can physically see the property? Laricy: Well they do, and that’s part of the reason there has been a decrease in activity. They don’t have representation here, but once international travel picks back up, that problem will be solved. And here’s the thing, Laricy was prepared for these challenges long before the pandemic ever started. Everyone else is scrambling to play catch up. When you talk about forward thinking technology solutions, we’ve been using those for years. Laricy does high-end drone and 3D Matterport tour videos for every single property. We do social media advertising, custom online property presentations that are available 24/7, and we even have NFC tags. I’ve been telling people forever, we live in a visual world and we’re going to be a paperless