Business View Magazine | Volume 8, Issue 9

141 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 9 PLANTERS F I RST BANK Discover representatives to collaborate on new promotional efforts that benefit both parties. “Right now, we’re doing a campaign called ‘Debit to Win It,’ where customers that use their Discover debit card are entered into a draw to receive money for using their Discover card,” Duchnowski explains. “We do promotions like that with them every year. They have tremendous resources that we can access for any marketing or advertising campaigns that we want to do, which is really helpful. They always help us get better and promote the use of debit cards. And for us, as a bank, it’s really beneficial. We make money off every purchase that’s made with a Planters Discover debit card.” The future of Planters First Bank is grounded in a desire to continue investing in their people, technology, and customer service, while at the same time, delivering fair returns to their shareholders and remaining true to their tradition and community bank values. “Our success is that we truly operate as a team,” Tinsley says, summing up the organization’s corporate mindset. “Everybody has input, and we strive to continue with that. We want to leverage our partnerships with our vendors to be the best bank in Middle Georgia. We’re always open to new ideas and trends.” “We feel like we’re relevant, but the world is changing fast,” says Phillips. “We need our team to remember why we’re here. I’m a huge fan of the banking industry and the value we provide to communities, and we don’t take that lightly. We’re one of a small handful of trusted sources and advisors to our customers, and that’s a cherished gift. We owe it to them to be good stewards of trust and provide them with the best financial counseling available.”