Business View Magazine | Volume 8, Issue 9

121 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 9 WESTON FOREST PRODUCTS On the transport and logistics front, Weston Forest relies on Canada Cartage, its leading 3PL partner. Unlike other lumber companies that operate their own truck fleets, the company opted to subcontract and retain its focus on wood. “We didn’t want to be trucking experts handling regulations, driver issue, insurance liabilities, and so on,” Rhone avers. “So, we sold all our trucks to Canada Cartage and then leased them back, which offers us a dedicated fleet for any transportation within a day’s drive. For longer hauls, we use third-party carriers.” Weston Forest is always on the lookout for new technologies and techniques that can help it process and manufacture wood better and faster. However, technology is not the core driver for the company’s success. As Rhone states, “We pride ourselves on establishing long-term relationships and partnerships with people on the customer side, the supplier side, and the employee side. We look at them all as equally