Business View Magazine | Volume 8, Issue 9

112 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 9 first all-natural soap for Tom and Kate Chappell of Tom’s of Maine, who were hoping to add a bar of soap to their toothpaste line. Really, you think of soap as being all-natural anyway – it comes from either tallow or vegetable oil – but when you use natural oils, there are metals (copper and iron molecules) that can cause some discoloration. We use a reagent called a chelator for that, but we didn’t have one that was all- natural; So, we developed an all-natural chelator that we put in their bar. I’d say it was the first truly all-natural bar of soap unless you go back at least a couple of thousand years.” Bradford even created the first cleansing bar for Cetaphil and helped Unilever launch “a little brand called Dove.” Benton confirms, “There’s a huge natural element to what we do. When it comes down to it, we’re an innovative, market-driven R&D company that happens to manufacture.” Sustainable and Clean When you think sustainability, think Barentz. We are passionate about creating a culture of responsible beauty, by leveraging ingredients that are good for the body, and good for the earth. Ask us how Barentz can provide you with meaningful ingredients that will help nourish the body and preserve the environment. www.barentz-na.com