Business View Magazine | Volume 8, Issue 9

105 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 9 brewery, we can be pretty confident it’s not going to sell anywhere else either.” The Larsons go on to talk about how innovation at Alaskan has been driven by necessity – a historical reality in the state. Whether you are building a log cabin or a brewery, you are challenged by where you are. “We like to say that the way we brew is because of where we brew,” says Marcy. “Take, for example, CO2,” Geoff explains. “Not only does it give you carbonation in your beer, but we also use it to purge oxygen from the tanks and bottles, which would harm the beer. Now, CO2 is truly inexpensive, and most breweries just blow off the excess and think nothing of it. But they do not have to ship it to Alaska. We had to buy it in Seattle, ship it up the inside passage, and truck it to our facilities – it was neither economical nor environmentally friendly. We developed our system that captures the CO2 from the brewing 396 E. Park Ave, Chico, CA 95928 www.creativecomp.com 1-800-427-1955 Graphic Design • Direct Mail • Print Services • Signage ALASKAN BREWING COMPANY