sept-2017

38 39 Transforming an Edmonton Icon MORGUARD.COM/LEASING SCOTIAPLACE.COM 10060 JASPER AVENUE EDMONTON, AB T 780-421-8000 DEVFACTO TECHNOLOGIES PREFERRED VENDOR n Morguard www.morguard.com www.scotiaplace.com my organization that the worst phrase in the English language is: ‘We’ve always done it that way.’ If anybody utters those words, we have a serious conversation about it because the status quo is never good enough.We have to continue to innovate and improve. For exam- ple, we’re looking at expanding into eastern Canada and opening an office, maybe in Ontario, potentially the Greater Toronto area.We’re also shifting our focus and starting to invest more and more in products. So we’re productizing some of the solutions that we continue to build year after year for our customers, and we’re bringing them to market based on a subscription model; you can deploy it and get the benefits of continuous enhancements by our team. And we have the Business Intelligence practice on the analyt- ics side that we’re also investing a lot of our time and effort and focus on. Those three things will be our strategy for the next three to five years.” “Our promise is to build software that humans love to use,” Izquierdo states in summation. “A lot of en- terprise software that companies use, they use because they have to, not because they want to. The software doesn’t work in the way the users expect it to work; it works against them and they adapt their business processes in order to leverage that solution.We have a user experience team that focuses sole- ly on making sure that the solution works the way you expect it and it exceeds your expec- tations. So, for us, every software that we build, we build with the user in mind. Every software that we build has to be a software that you love to use.”