sept-2017

182 183 connect with an existing rail line that will even- tually carry a high-speed rail and a local transit line linking Miami-Dade County to the south with Ft. Lauderdale to the north. The long-term goal is to have the still afford- able land around it developed as workforce-type housing. The project includes a stage area for cul- tural events and is a very walkable, liveable kind of space; a focal point for people to meet, talk, and enjoy life in Hallandale Beach. It’s expected the park will be completed in 18 months. Some major developers in south Florida have inquired about becoming a Master Developer of the whole surrounding area. Carlton says, “Marketing a city is like marketing anything, you have to have the product to begin with, have the opportunities for people to make money, and have the lifestyle to draw Millennials. We are an urban city and our development oppor- tunities are vertical.We have a good, single-fam- ily stock that needs upgrades and code enforce- ment.We also have some very luxurious housing on the southeast area. Three Islands and Golden Isles are beautiful waterfront properties. And the Diplomat Golf Course is here. It has a spa and a 60-room hotel that has been closed for some time and is going to reopen soon.” HALLANDALE BEACH, FLORIDA Hallandale Beach is stirring a lot of interest and the challenge for Carlton and his team is to find the resources to keep up with the infrastruc- ture requirements, land use, and security issues; every department is energized to make the city a better place. Assistant City Manager Greg Cha- varria says corporations are pleased to do busi- ness here. “We have a large presence in the Gulf Stream office building with the European Wax Center corporate office, from where they run their franchises around the world. Also, there is the Zumba Fitness headquarters, and Price Water- house Cooper Digital has an Experience Center, where they do digital marketing for Fortune 500 customers.” Gaining “buzz” for Hallandale Beach on social media is important to the city’s evolution. Chavar- ria reports, “We were picked by our digital pro- vider as one of the six most vibrant websites, out of their 2,000 customers in the country.We look forward to engaging more and better with the community and business sectors through digital channels.”