Business View Magazine | September 2020

83 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 Frey: “We act as a matchmaker for our franchisees; we introduce them to all the vendors that they need. We get them started with a list of all the suppliers in their area to choose from. Typically, we’ll have discount pricing that has already been established with regional or national vendors they would have access to. Given that we make our money on those sales and service, it behooves us to set them up with the best vendor relationships possible. And we use the same vendors that everybody else in the industry does; we just have more purchasing power that often allows us to establish preferred pricing.” BVM: How does The Glass Guru stand up against the competition? Frey: “The glass and window and door industry is very fragmented, overall; it spans a tremendous amount of services, when you look at the scope of it: glass, screens, showers, windows, doors, hardware, and everything. You find that there are a lot of specialty providers who focus on just one or another of those verticals. So, you have glass specialists; there’s a whole franchise just dedicated to nothing but screens; there are other outfits that might do nothing but showers; and others might just do commercial windows or doors. We’ve consolidated the entire range of those commercial and residential services under a single umbrella, so we offer one-stop-shopping convenience for our customers. A single phone call can do it all. So, whether it’s a single piece of broken glass, or missing screens, or they need an entire house or business full of windows or doors, we can offer it all. “Ninety percent of the services that we provide, on average, are those traditional services that we have competition for, whereas, about ten percent of our revenue comes from our signature services, such as foggy window repair, where we have no competition. “And we’ve actually got a number of those signature services - foggy window repair is the ArizonaShowerDoor.com Incredible Product Selection Custom Glass Options Faster Shipping Times THE GLASS GURU