Business View Magazine | September 2020

8 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 the first time, despite substantial economic headwinds caused by the pandemic, according to eMarketer. “Alibaba, JD.com, and Pinduoduo will command 83.6% of the retail ecommerce market in 2020, compared with 80.3% last year. This growth (including Alibaba’s first share increase in many years) can be traced to their diversified product offerings and resilient logistics, which enabled them to serve consumers during the pandemic better than their smaller competitors,” eMarketer indicates. Estimated sales for the second quarter adjusted for seasonal variation, but not for price changes, of USD 211.5 billion, an increase of 31.8 percent from the first quarter of 2020