Business View Magazine | September 2020

79 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 THE GLASS GURU decided it was a golden opportunity to reinvent ourselves and try something new. It was a big gamble; we didn’t know if it was going to be successful or not, but we didn’t have anything to lose. At the time, we were the first company in the area, the first in the state, and the first in the entire country. Nobody had ever offered a repair method for failed dual- pane windows up until that point. When we first starting getting the word out that this new repair was available, we very quickly got calls from homeowners who were hearing about it and who had the problem, but were sitting on it; or from people who were selling their houses and getting tagged by home inspections with this issue, getting quotes for glass replacement, and looking for alternatives. “But as the word really spread within the real estate community and the home inspection community and the window cleaners – the type of people who deal with this issue every day in their professional careers – that’s when things really started picking up for us. We became the go-to referral source for everything to do with business and were looking for an opportunity for ourselves. We had no experience in home services, and I’m not the most technical person, myself. But we did have a foggy window in our house and paid a local glass company some good money to replace it with new glass, at one point. We talked to some friends in the real estate business and asked them if this was a common problem, and the more we researched it, the more we found that window seal failure is actually the biggest problem with windows and doors across the entire United States. Basically, every dual-pane window is destined to have this issue at some point, where it leaks and gets moisture between the panes. We knew that if there was a less expensive way to repair it, it might be worth exploring. We had learned about a unique process just being commercialized in Canada and recognized that it could have huge potential down here in the States. “The more we researched, the more we saw that if we didn’t offer this repair process, somebody else, at some point, probably would. So we