Business View Magazine | September 2020

63 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 From the original Gyp-Crete floor underlayment, the Maxxon line has expanded to include five gypsum underlayments, two self-leveling underlayments, seven encapsulated sound control mats, one topical sound mat, and solutions for moisture mitigation and lightweight deep- fill applications. Jonsson says that Maxxon Corporation defines itself by having created a niche in the concrete industry and he indicated that the company would continue to stay ahead of the competition through its ability to identify and capitalize on underrepresented opportunities in the markets they serve. This past November, the company began a pilot launch of a brand- new product line called Renovation by Maxxon. “Over time Gyp-Crete, like anything else, ages and needs to be repaired,” explains Lee. “A lot of the calls that come into our office are asking how to repair or replace gypsum underlayment. We took a look at the renovation market, and realized that it is significantly larger and less cyclical than the new construction market. As we were evaluating what a product line might look like, we realized that the product offering for multifamily floor renovations was quite limited. Our current focus with Renovation by Maxxon® is on multifamily renovation products that offer code compliance and gypsum compatibility.” “We want to grow into new areas that would still fit the model of identifying unique solutions to problems that nobody else is handling in the right MAXXON CORPORAT ION