Business View Magazine | September 2020

33 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 Since mass timber is still a relatively new construction method in North America (although there have been mass timber buildings in Europe for at least 30 years), Evans says that the company’s main competition does not come from other builders, but rather from other structural systems, mainly pre-cast concrete, reinforced concrete, and structural steel. Thus, their mission is to make mass timber construction achievable, viable, and cost-competitive by looking at a building’s whole costs and finding where the benefits outweigh those of the more traditional structural systems. “The industry, in general, has really progressed in the past three years,” Evans notes. “Today, the general ownership population understands what mass timber is and now they’re looking at how to make it viable. So, right now, we’re focused less on trying to explain what a mass timber approach is, and more time on assessing the viability of it. We have a General Contractor’s roots and we understand how the whole building SWINERTON MASS T IMBER