Business View Magazine | September 2020

20 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 particleboard, medium density fiberboard, hardboard and engineered wood siding and trim,” Morrill says. “While a different segment of the wood products industry, there are still a number of shared issues that impact both AWC and CPA members, and I bring that experience and knowledge to this new position. I also served as the staff lead for advocacy at CPA, and I have 20 years of experience working on sustainability, environmental and other issues as a lawyer and trade association representative. I see both significant opportunities and some ongoing threats to structural wood products, and I look forward to working on behalf of the members to achieve results that support the continued growth of this important industry.” AWC staff has also grown significantly over the past ten years, a reflection of strong member support for its mission. It now has approximately 40 people on its organizational chart, including 22 full-time employees and some who work part-time on its behalf on specific issues or as providing education regarding their code- compliant design and application. AWC has, in its ten-year existence, emerged as the leading voice for the wood products industry. When any matter of major concern relating to the industry surfaces at the state, national, or international level, AWC is an active presence on behalf of industry interests and its advice and counsel are both sought and respected. Through its effective advocacy and superior membership services, AWC is rapidly gaining recognition as one of the nation’s most powerful and effective trade associations. And this month, AWC is welcoming Jackson Morrill as the new President & CEO to take the place of Robert Glowinski, who is retiring at the end of the year after leading the organization since its move to an independent trade association. “I come to AWC having served most recently as President of the Composite Panel Association (CPA), which represents the manufacturers of composite wood panels, including