Business View Magazine | September 2020

110 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 anxiety for people who suffer from opioid addiction.” When harvested, Patrick’s hemp plants are processed at a local distillery to make products such as topicals, creams, salves, and oils. “Not only am I an operator and cultivator, I have a license to process all my products,” he notes. “So, on my farm, we are vertically integrated; we create, we process, and we distribute our products here and online.” In a new, but still very competitive industry, Patrick maintains that the efficacy of his CBD (short for cannabidiol) products is greater than those of the competition, because of their increased levels of the specific chemical ingredients that attach themselves to the receptors in a person’s nervous system. “What we try to focus on is the differentiation between our products and everyone else’s,” he explains. “It is tied to the research and the actual size of the cannabidiol profiles that you regulate for your farm. We learned by researching the genetics of our varieties of our hemp that the cannabidiol profile for pain mitigation exceeds a larger threshold than other varieties of industrial sativa hemp. We differentiate Hempfinity by adding more cannabidiol percentages per 30 milliliters than any other products that we compete against. You have to look at the certificate of analysis to analyze the exact percentage of the cannabidiol profile in each 30-milliliter quantity, because that is the active ingredient that mitigates a particular customer’s ailment when they’re trying out the product. So, just because a product says it’s 2,500 milligrams of CBD, doesn’t make it more potent than the 1,000 milligrams of our CBD oil. Also, learning how to take the product properly is very vital, as well. So, we provide that consultation to that customer throughout their process of purchase and throughout the trial period. We also offer guarantees that the product will work for them. If not, we return their purchasing price.” While Patrick says that most of his clients are local, Hempfinity does have customers as far away as California and Ontario, Canada. Hempfinity founder, Patrick Brown