Business View Magazine | September 2020

102 BUSINESS VIEW MAGAZINE SEPTEMBER 2020 we really wanted to do, we realized that, based on our experience, growers needed a lot of help. So, rather than compete in the cultivation space, we decided to shift focus and work on solving the problems of growers – some of the same problems that we encountered – and help growers succeed in the space. “That thought ended up being the kernel that drove the course of our business development over the next 12 years, and led to the mission we have today, which is to help growers thrive by pioneering innovative products and services. At first, we did that by just producing high quality plants that perform well, that didn’t have pests and diseases; getting high quality genetics out onto the market, so that people had a good opportunity to succeed. Over time, we realized that growers needed solutions to more complicated problems. And that took us in the direction of doing more in-depth research into those problems, which became the plant sciences division of our company. EMBRACING INNOVATION The Growcoon is a biodegradable growth and seed plug that focuses specifically on the plant’s needs and provides the plant with the optimal space to develop as naturally as possible. Klasmann-Deilmann Americas Inc., a valuable partner of Dark Heart Nursery, shares, “It is often very difficult for a supplier to enter the cannabis market, especially with a new product. However, Dark Heart, as a leader in cannabis propagation is always looking for new innovations. They began testing with our Growcoons about 1 ½ years ago and have seen good results. Since they are well respected in the field, their feedback has provided good reference when presenting Growcoons to other growers.”