Business View Magazine | September 2019

71 BUSINESS VIEW MAGAZINE SEPTEMBER 2019 2012, Faith Tank became a part of Newberry Tanks & Equipment, bringing rectangular lube tanks and lube dispensing and oil recycling recovery systems to its catalog of storage tanks and equipment services. Today, the company has about 40 employees who work out of two locations: West Memphis, Arkansas, and a relatively new facility in Memphis, Tennessee. But the tradition of innovation that Jimmy Newberry fostered continues at Newberry to this day. Company President, Chris Long, takes the spirit of Jimmy Newberry’s innovation to heart with the “New Thinking” philosophy. “We have plenty of competition in a sector, but there are no giant national firms. Most of them are mid-size, regional firms that are, traditionally, family- owned enterprises,” he notes. “And, for most of these companies, tradition is doing things the way they’ve always been done. That’s not Newberry’s tradition. Ours is innovation. Jimmy’s revolutionizing was focused internally: developing a skilled staff at a company that would appreciate them. And that’s still true. Our welders have stayed here their entire careers, and their children followed them here.” Newberry Tanks & Equipment has often been recognized for its superior workmanship and excellence in standards compliance by the Steel Tank Institute. Rounded out by centralized manufacturing facilities that provide superior economies of scale, today, the company is focused on bringing the traditions of the past 90 years into harmony with a modernized sales and production system. Delivery is a critical component in that equation. “Since coming onboard, we’ve expanded both the West Memphis and Memphis locations, and we’re now shipping tanks coast to coast and up and down the continental U.S.,” Fischer remarks. “A lot of that’s been through strategic partnerships with FedEx that gives us relatively good shipping rates, and getting out and travelling the U.S., which is getting us into a position that we weren’t in before.” NEWBERRY TANKS & EQUI PMENT LLC pictured Company President & Owner, Chris Long

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