Business View Magazine | September 2019

6 BUSINESS VIEW MAGAZINE SEPTEMBER 2019 3. Consumers Trust Blogs: Blogs give a voice to your company or brand which changes the way individuals perceive you and the information you are providing. If you write in a positive and informational tone, like Carola Jain, you are more likely to gain a positive reaction from the consumer. This can be the distinct factor in what sets you apart from your competitors, and what pushes your consumer to use your service. 4. Continuously Brings New Leads: The majority of social media content is viewed the day it is published. The great thing about blogs is that they can continuously bring individuals and potential customers to your website, no matter how much time has passed. Users are always searching for information, and if your blog provides what they are looking for, there is a good change that they will engage with your post and your website. 5. Keeps Current Customers Interested: Constantly updating a blog, keeping it interesting and informative, can help maintain an audience. Providing tips, company news, how-to info, and more can keep your brand relevant and allow you to build long and lasting relationships with previous consumers. Blogs give a voice to your company or brand