5 BUSINESS VIEW MAGAZINE SEPTEMBER 2019 O p e n i n g L i n e s S E P T E M B E R 2 0 1 9 5 REASONS YOUR COMPANY SHOULD HAVE A BLOG O ver the past decade, blogs have emerged as a leader in online content. They are versatile and used by businesses across the globe to express a vast amount of ideas. Check out these 5 reasons why your company should consider implementing a blog on your site today. 1. Drives Traffic To Your Website: If someone is simply looking up a word or a phrase that is included and optimized within your blog post, they may be redirected to your website. This is important for individuals writing about a commonly searched or niche topic, since potential consumers can still end up on your site. Without the blog, or the blog topic, these individuals may never come across your company, even if they are in search of the service you provide. 2. Demonstrates Your Intelligence And Expertise: A major benefit of having a blog is that it translates the knowledge and intel you have about your industry, to consumers. This is essential for demonstrating just how much you know and understand about the service you are providing. For example, someone like Carola Jain, who is in the marketing and brand strategy world, has established her expertise multiple times through her blog. This positively affects how people perceive her, and also validates the knowledge she possesses.