Business View Magazine | September 2019

186 BUSINESS VIEW MAGAZINE SEPTEMBER 2019 styles throughout the City, from condominiums to single family residences, priced for a variety of income levels. Recently, in an effort to attract more businesses to Antioch, the City completed a $600,000 rebranding campaign. “The purpose was to make sure that corporations and residents from around the Bay Area, and the country, get the proper image of how we want Antioch portrayed,” explains Economic Development Director, Kwame Reed. “We worked with a brand-marketing firm. They came here and emerged themselves into the community, living and breathing Antioch, and came up with a new tagline for the City: ‘Opportunity Lives Here’ because they realized, with our history, opportunity pictured above Economic Development Director, Kwame Reed