Business View Magazine September 2018

222 223 same problems as a business owner in London; the same problems as a guy in Chile. It’s not like the problems are any different,” he notes. And with 1,000 coaches around the world, al- ready coaching 15,000 businesses a week, Sugars maintains that the driver for all of his team is to create success for its business owner clients, by asking and answering some pertinent questions: How many jobs did you create this year? What was the increase in revenues in businesses that you worked with? What was the increase in eco- nomic impact you had in the businesses you built in your marketplace? Did the business owners grow by ten million, twenty million; did you add a hundred million in extra revenue? “My definition of a business is a commercially profitable enterprise that works without you,” says Sugars. “Can we teach someone to build a business that works without them? Absolutely we can; we do it a lot. That’s the reality in what we do every day.We create more jobs; we create better businesses and better places to work.” love helping people. It’s the number one com- monality in the success factors of our coaches as to who gets results with clients and who builds a great business with this. Of all the algorithms and everything you can go through, love of helping people is still the number one intrinsic factor that actually makes success happen.” Regarding the matching of his coaches to the company’s clients, Sugars says it’s mostly based on the personalities of both parties. “Coaching works when there’s a good personality match,” he insists. “Skill set match, industry match– those things are not as important.What makes a good coaching relationship is where the people get along and where they can be in a relationship for a long period of time, because you’re going to tell your coaches things and be very open with them.” Going forward, Sugars says that one of Ac- tionCOACH’s goals is to expand into as many as 120 countries, making sure it’s serving as many businesses as possible. “When we sit down with a business owner in Mexico, they have the exact ACTIONCOACH