Business View Magazine September 2018

128 129 understand.” “We have an affiliate program that supports our agents with the same philosophy we have,” adds VP of Broker Excellence, Brooke Stines. “Another great thing about our business is that we’re con- tinuously looking at what is best for our agents, as well as inquiring with them for their input.We take their suggestions seriously and implement them in the brokerage. Jimmy is always growing and changing with the agents and their needs. We have retreats and hold meetings, so that our agents have a say as to how our brokerage is run. We get better because of their feedback.” Morgan maintains that most realtors fear grow- ing their businesses “because they believe that to make more money, they have to give up time. What I believe is that you can have both if you become systematized,” he insists. “So, what we’re trying to do is put the structures in place for them to really take ownership of their business, rather than their business owning them.What I’d like to see is to have every one of them, at the point when they’re ready to retire, have something tan- gible and to be able to sell their business. Most realtors are the business and if you take them out of it, there’s nothing left but a phone book. So, if they have a business that is actually all system- atized, they can sell it. And if they have a business that’s sellable, not only have we created a suc- cessful business, we’ve created a successful life.” And according to Dulin, when his agents are successful, it resonates to the firm. “Our reputa- tion in the industry is a by-product of the reputa- tion of our agents,” he states. “We work diligently to associate ourselves with the kind of agents who represent the industry well. The consumer isn’t necessarily calling RE/MAX Ability Plus, other than as a result of when they see RE/MAX Ability Plus signs with ‘Sold’ riders on them.We promote our agents, and then our agents drive that busi- ness back to us because of their respected names on their sold signs. Stines says that even though RE/MAX Ability Plus is a busy place, and that it only works with driven, top-producing agents, it’s still a collabo- rative company that values its agents, staff, and clients. “We create a family work environment where everyone is encouraging,” she declares. “Jimmy has created offices where people want to come, and be part of, on a daily basis. Some agents run in and out, however we always sup- port them so that they can be out doing what is most important to them: listing, selling, prospect- ing, and making money. My focus in operations is building a culture that is led from the top down. We strive to create and maintain that culture, which makes it a very pleasant place to be.” RE/MAX ABILITY PLUS