Business View Magazine September 2018

122 123 This past May, on RED Day, agents from the Bev- erly and Salem offices raked, mowed lawns, and cleaned debris from 10 seniors’ homes in Beverly. They also cleaned Camp Naumkeag for the Salem YMCA, and helped the Inn Between in Peabody organize their annual yard sale which benefits homeless families. Another Keller Williams national initiative that has affected all of its local franchises stems from CEO John Davis’ desire for all of its agents to deliver their services via the latest technologies. “That’s something we’re definitely focused on in the office,” says Smith, “ensuring that the agents are able to keep up with technology. That’s not always the first thing they’re thinking about, but since we have a commitment to the Keller Wil- liams initiative, we want to make sure that our agents are fully integrated with all the technol- ogy platforms as they become available. It helps them do business faster and easier.” KELLERWILLIAMS REALTY BEVERLY 978.777.3480 // www.gilmoregilmore.com rick@gilmoregilmore.com Free Purchase and Sale Review Quick Turnaround Times 24 Hour Attorney Phone Access Experienced Local Attorneys Representing buyers, sellers, lenders and developers for over 35 years. First time homebuyer or seasoned developer, contact us first. Main Office: 19 Cherry Street, Danvers, MA 01923 Boston Office: 60 State Street, Ste 700, Boston, MA n Gilmore & Gilmore www.gilmoregilmore.com PREFERRED VENDOR Parisella and Smith agree that the Keller Williams focus on its agents is key to the com- pany’s success, both now and in the future. “We’re invested in the agents’ success above and beyond anything else,” says Smith. “We really succeed through our agents,” Parisella exclaims. “We do everything we can to sup- port our agents and put them in the forefront. It’s a profit sharing, open-book company. It’s not the broker versus the agent; we’re part- ners in the business. A lot of agents actually put on their business card: Agent/Partner. So, it’s not Keller Williams first – it’s agents first. We’re the engine behind the agents and give them everything they need.”