Business View Magazine - September 2015
134 Business View - September 2015 Business View - September 2015 135 www.eidebailly.com DRIVING SUCCESS Eide Bailly is proud to support Summit Automotive Partners. We understand the dealership industry and can help connect you with the right resources and businesses solutions to make confident business decisions. competency and character, which means we expect them to make the right decision and do the right thing, even when it’s hard.” That combination of an empowered team of employ- ees and a focus on exceeding their customers’ ex- pectations has led Summit to be on the lookout for new ways to enhance the customer experience it de- livers. So as it expects to acquire and optimize more existing dealerships in the coming year and possibly break ground on new ones, the company is also pay- ing close attention to the ways technology is changing how consumers shop for cars. Carmichael is confident the company will continue to innovate in an evolving marketplace through its digital experience, automa- tion, and relevant customer experience. “Consumer behavior and preferences are changing very quickly,” he says. “They want to be in control of search and selection. They want lots of information about costs, payment, and the vehicle itself. So we’re going to au- tomate more and more to provide customers with the automotive automotive
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