PREFERRED VENDOR/PARTNER n First Class Roofing www.firstclassroofingllc.com First Class Roofing delivers premium residential and commercial roofing services across Oahu and the Hawaiian Islands. Founded in 2019 with over 20 years of industry experience, the company offers expert installation, repairs, and maintenance with unmatched workmanship, transparency, and reliability. Ensuring every customer enjoys a truly first-class roofing experience. market for steep slope roofing moving toward SBS products,” she says. “Only SBS products can achieve Impact Ratings. Traditional asphalt shingles do not have the strength to be classified as impact resistant. With Mother Nature causing hail, thunderstorms, and hurricanes, insurance companies are realizing that SBS-modified shingles perform better and reduce claims.” Malarkey is committed to staying ahead of these trends. “Improving our polymer-modified formula is always at the forefront of our thoughts,” Madden says.“As we say at Malarkey, WHEN IT MATTERS.” Looking ahead, the company’s focus remains on North American growth. “We are already in Canada and staying focused on national growth before looking beyond,” Madden explains. “With Holcim’s backing, we are moving faster than we anticipated. The future looks bright.” For Madden, the journey is personal. “I am thrilled that I work for them,” she says.“They give me freedom, trust, and the backing I need to make an impact here in Hawaii. We are growing, we are innovating, and we are making products that make a difference, not just for homeowners, but for the planet.” MAKING A DIFFERENCE Malarkey’s commitment to community involvement is another point of pride.“Malarkey is big into charity and always has been,” Madden says.“We have done Habitat for Humanity roofs, and I personally support customers’ charitable functions on behalf of the company. Each territory does its own charitable projects, and when we meet for sales meetings, there is always a group charity activity included.” DRIVING INDUSTRY CHANGE Madden is optimistic about the future of the roofing industry and Malarkey’s role in shaping it.“We see the 88 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10
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