The company was family-owned until 2018 and has steadily expanded into new markets, including Hawaii, where growth initially took time to build momentum. “The company entered the Hawaii market in the late 1980s, but growth was slow at first because there was not much marketing here,” Madden explains. “When I came on board 13 years ago, our presence began to grow significantly. Today, we hold about 30% of the market share for asphalt shingles in Hawaii, going from zero to 30% in just over a decade. Given that our main competitor had dominated the market for over 30 years, breaking through was a significant challenge. We have made remarkable progress, and we are still growing.” STORM-READY SOLUTIONS Malarkey Roofing Products has built its reputation on innovation and a commitment to quality. Madden explains that one of the company’s biggest differentiators is its formula.“We are unique. We are the only asphalt shingle manufacturer that offers a complete product line of Polymer Modified shingles of Styrene-Butadiene-Styrene (SBS) modified asphalt,” she says. SBS, a rubberized polymer, gives shingles increased flexibility, durability, tensile strength and impact resistance. “We have worked on this for over 30 years. Insurance companies have recognized that SBS has better impact resistance, which means better performance against hail, storms, and debris, as well as a longer lifespan. Retaining granules much longer than an oxidized shingle. Homeowners are starting to receive discounts on their insurance premiums when they choose an impact-resistant roof.This recognition is slowly spreading throughout the United States.” Madden notes that competitors have been trying to catch up. “Competition has been trying to emulate what we have for the last five years. The problem is that they are far behind the curve. They are facing the problems we had 30 years ago. You must finetune the formula so it can withstand different temperatures. What works in the Midwest might not work in Hawaii, and we have already done that work.” PARTNERING FOR PROGRESS Malarkey continues to advance roofing technology through meaningful partnerships that strengthen performance and sustainability. One of the most impactful advancements comes from a longstanding collaboration with 3M. This partnership introduced copper granules into Malarkey’s shingles, providing powerful algae resistance, an especially valuable feature in humid climates like Hawaii. The relationship with 3M also reinforces Malarkey’s reputation for quality by aligning the brand with a trusted and globally recognized materials innovator. 81 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 MALARKEY ROOFING PRODUCTS
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