organic compounds. There are no loud hammers or construction noise. So, we could realistically waterproof your roof and building, and increase your ability to reject and reflect heat away from the building, without you ever even knowing we’re there,” Cook states. This is a massive advantage for businesses like schools or manufacturing plants that cannot afford to halt their operations. Despite the revolutionary nature of this product, Nanotech Materials understands that it must first prove itself as a reliable protective barrier. The market is not primarily focused on energy savings but on preventing leaks and resisting elements like hail. That is why Nanotech Materials proudly touts the fact that it provides one of the only coatings on the market rated for two-inch hail, as well as its ICC, CRRC, and Miami-Dade certifications. As of now, the company has earned its stripes as a developer of trustworthy, protective coatings, which gives it more room to discuss its energy savings and other complex differentiators. A REPUTABLE ROAD TO A COMPLETE BUILDING ENVELOPE SOLUTION Nanotech Materials’ initial experience in bringing its product to market has taught it a crucial lesson: that people trust other people, not just data. The company realized that its operations would accelerate if it partnered with highly reputable 45 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 NANOTECH MATERIALS
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