sq. ft. facility within Halliburton’s corporate campus, reached product-market fit and launched its flagship product into the market. At the core of its growth is Insulative Ceramic Particle (ICPTM) technology. A platform material leveraging extremely low thermal conductivity for heat resistance. When incorporated into a building material carrier it increases thermal resistance across the spectrum. NanoTech Material’s core value proposition centers on energy efficiency and resiliency from broad to acute heat mitigation scenarios. Nanotech Materials’ first venture was in fireproofing, and today, its Wildfire Shield fire mitigation coating is leveraged by the California Department of Transportation. However, a much more impactful market beckoned: commercial roofing. “Roofing became an instant favorite child in the company just due to the industry evolution of cool roof technology… we’d seen cool roof technology begin to stagnate a little,” Horazeck states. Traditional cool roof technology, which has remained relatively unchanged for over 15 years, relies heavily on reflectivity. It leverages very white paints that reflect rays off the visible light spectrum to cool buildings. And while this has been widely adopted, especially in urban areas with white roof laws, it has a major weakness: it depends on a clean, bright-white surface. As the white paint becomes dirty, its energy performance degrades, resulting in a loss of return on investment for the building owner. This is where Nanotech Materials’ core particle technology offers a game-changing alternative. “What we found with our particle technology is that because of our Insulative Ceramic Particle’s properties, we can dramatically slow the penetration of heat from getting through the coating into the roof itself,” Horazeck explains. MAKING SCIENCE SELLABLE IN THE TRADITIONAL MARKET Nanotech Materials’ innovative solution, named SRI Plus, is a multi-faceted approach to heat mitigation that goes far beyond simple reflectivity. While the company’s coatings offer a comparable reflectance to other products on the market, this is only one-third of the solution’s superpower. 42 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10
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