WORKFORCE: THE DEFINING CHALLENGE This is the most generationally diverse workforce in U.S. history, with systems still built for a bygone era. Pair that with accelerated promotions and a tight labor market, and the industry must rethink how it attracts, develops, and retains talent. BOMA’s approach blends stackable education (microcredentials, credentials, scholarships), community (local networking and peer exchange), and propertyteam-driven programs (BOMA 360/BOMA BEST) that build camaraderie and competency on the job. “Today’s professionals want to build something great with us,” Chamberlain predicts.“Our structures need to reflect that.” INDUSTRIAL’S RISE—AND BOMA’S RESPONSE Long known for its office, BOMA’s fastest-growing segments are medical and industrial. Industrial is evolving from pure logistics to advanced manufacturing and data centers, with demand fueled by e-commerce, near-shoring, and AI. Even as vacancies tick modestly up and policy injects short36 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10
RkJQdWJsaXNoZXIy MTI5MjAx